The project involved a preliminary and pivotal monitoring on the web to better profile consumer target.

The second step regarded the realization of the communication concept and the highly recognizable headline "Tutta tua la Città" (Your Whole City).

The final phase was the accomplishment of the ADV and Digital Campaign for the Piaggio products: Liberty, MP3 and Beverly.


Client: Piaggio
Brand: Piaggio
Services: Analysis, Insight, Research & Monitoring
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