Analysis Strategy Creativity Output

Strategy - Brand Language Design ®

The Brand Language Design ® uses the insights obtained by the analysis so that creativity works at service of relation and in order to simulate the moments of brand experience.

The definition of a project strategy builds a consistent and recognizable communication, it allows to identify the most appropriate channels and marks the story of a brand.

Strategy means to identify the evolutionary path.

Identity


To know how to convey an emotion it is necessary to give value to the elements determining a brand identity and the aspects that define its ability to establish the relation.

Corporate & Brand Architecture

To maximise the perceived value it is necessary to be capable of creating and structuring the brand in an organized entity able to express the entire offer.

Positioning


To place consumer’s perception correctly it is necessary to guide every brand action in relation to its development strategy.

Social


To prepare the ground to the web and to the digital world, the brand needs to be helped to establish social relations.

Tone of voice


To communicate the values, the brand personality and to convey the corporate culture is necessary to identify the most suitable tone of voice to build the relation.

Experience


To create memorable experiences and improve the value perception, it is necessary to define a path of continuous and multichannel interconnection with consumers.

Inbound SEO & SEM


To “be found by consumers” and to be known on the web, it is necessary to optimize the SEO & SEM strategy and to define the more appropriate KPI to measure and monitor the results achieved. 

Innovation vision


To be forward-looking it is necessary to identify the most suitable territory to nurture innovation. A brand should continuously trace its future development.