Analysis Strategy Creativity Output

Creativity - Brand Language Design ®

The Brand Language Design ® rethinks the creativity and realizes multimedia integrated contents creating, both offline and online, a mixture of innovative and immediate languages.

The Digital Transformation is the driving force of the creative process. Instinct, intuition and the ability to imagine are connected to great  skills in order to create languages capable of expressing interaction and sharing among the brand and people.

Giving shape to concepts and values, creating a story is the essence of the Brand Language Design ®.

Storytelling

To amplify the emotionality and the empathy of the brand relation it is necessary to define the codes, the style and “plot” of the story.

Digital content

To take advantage of the multiplication of the touchpoints it is necessary to exploit the potentiality and the characteristics of all digital channels.

Naming

To give a meaningful and memorable name to things it is necessary to identify, first, the semantic and value territory.

Concept innovation

To innovate it is necessary to draw a map capable of identifying new shapes, materials, methods of storage, product display and usage.

Visual identity system

To support the rational and emotional connection among brands and consumers it is necessary to identify the graphic signs of the identity capable of making the communication recognizable.

Activation


To develop the social dimension and sharing of experiences it is necessary to identify the most appropriate tools and means to activate and nurture the relation.

Promotions


To make consumers loyal, to promote a product it is necessary to develop campaigns and operations capable of integrating themselves with the narrative and strategic path of a brand.