15 May 2018

Brands and Meaningful Emotional Experiences

Back in 19th century, companies and merchants who provided the same packaged goods had to differentiate their products from each other so that their customers knew which...

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18 Apr 2018

Brand Perception and the focus on the Authentic Relationship

All of us are consumers.
We face a multitude of products every day and seemingly, the offer is exactly the same.
So, which product to choose?
Globalisation...

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26 Mar 2018

The Role of the Storytelling in Brand Engagement

Building an effective and compelling Brand Storytelling is crucial since the ultimate goal is to engage with the audience, in a proper distinctive way.
Companies...

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12 Mar 2018

The brands’ human side

Understanding the human side of customers - we prefer calling them directly "people" - is a key aspect of building brands with a human-centric approach.
The human-centric approach nurtures the creation of products that...

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12 Feb 2018

Admired Brands and Enduring Relationships

Last year in June, we faced for the first time the topic related to Brand Admiration and, thus, the way to build a coherent, consistent brand able to enable, entice, and enrich customers: the 3s brand...

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29 Jan 2018

Millennials are really socially aware. Or not?

We faced the topic related to Millennials and their relationship with food in a piece of analysis in September last year. As a matter of fact, Millennials are one of the most important and growing generations at a worldwide level.
In...

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