05 Sep 2017

Is this the era of Debranding?

We are active supporters and enhancers of the “Brand and the Branding” in all their outward manifestations, encouraging and nurturing the relationships they generate with people.
Nevertheless, today, we’re facing a new scenario: we are...

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31 Jul 2017

Shall we rethink the model of Fairtrade?

The attention and the commitment of companies with Fairtrade are changing.
As a matter of fact, over the last decade, Fairtrade has done great things for raising public awareness and realise a sustainable market and supply chain...

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10 Jul 2017

Brand Experience and the BrandLanguageDesign®

As it is widely known, today we can define brands also as the result of the sum of consumers' experiences.
Marketing experts have the purpose to "sell" their clients specific customer journeys more than established...

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26 Jun 2017

The intimate connection between Strategy and Creativity

In a nutshell, behind any communication and advertising campaign, there is the most critical and complex phase of every initiative of communication: the creative...

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05 Jun 2017

How to build an enduring Admired Brand

What does Admired Brand mean?

Admiration is a valuable characteristic to be achieved by companies.

...

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22 May 2017

Brand Meanings and Brand Content to influence customer decision

What does mean create a brand? What does mean create a brand language? What is the process behind it?
How can the meaning of a brand influence the customer...

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03 Apr 2017

What does Brand Culture mean?

With brands increasingly crossing international borders through all touchpoints, especially the web, building a consistent and strong Brand Culture has become a priority...

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27 Mar 2017

The relation between Brand Purpose and Brand Profit

Picture "brand purpose" as an evolutionary ladder. When a brand first steps out of the swamp onto dry land, its purpose is to make an immediate profit: buy low, sell...

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20 Mar 2017

Consumer Trends Forecast 2017: Pills of Trends of Packaging

This is our ultimate release of pills of packaging trends.
We hope they may represent a source of inspiration to run your business!

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06 Mar 2017

Consumer Trends Forecast 2017: Pills of Trends of Retail

Here you are with the ultimate collection of Retail Trends collected from several and valuable sources.

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