15 Nov 2017

The BrandLanguageDesign® and Domus Academy

On Wednesday, the 8th of November, Artefice Group told its own twenty-years story made of passion and experience devoted to brands, to the Domus Academy's students, attendees of the “Research Methods and Tools” course in Milan.
The...

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06 Nov 2017

What does Storytelling mean today?

Human beings have lived across ages, listening to stories, loving them.
Coming to our days, we are still enjoying stories, especially the good ones, whether they are novels, movies or simply something one of our friends is explaining...

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16 Oct 2017

Are immersive and interactive experiences critical for brands?

In our last article, we argued about the prominence of Culture and its relation with the brand life. The next step involves the ability brands should have to create immersive and interactive experiences.
Are these simply a fad...

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25 Sep 2017

Is Culture able to boost brand growth?

As a matter of fact, marketing has changed. The economy has changed. Consumer values have changed, as we are experiencing the era of the Digital Transformation.
An era that is investing technology, media, and lifestyle behaviours....

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05 Sep 2017

Is this the era of Debranding?

We are active supporters and enhancers of the “Brand and the Branding” in all their outward manifestations, encouraging and nurturing the relationships they generate with people.
Nevertheless, today, we’re facing a new scenario: we are...

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31 Jul 2017

Shall we rethink the model of Fairtrade?

The attention and the commitment of companies with Fairtrade are changing.
As a matter of fact, over the last decade, Fairtrade has done great things for raising public awareness and realise a sustainable market and supply chain...

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10 Jul 2017

Brand Experience and the BrandLanguageDesign®

As it is widely known, today we can define brands also as the result of the sum of consumers' experiences.
Marketing experts have the purpose to "sell" their clients specific customer journeys more than established...

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26 Jun 2017

The intimate connection between Strategy and Creativity

In a nutshell, behind any communication and advertising campaign, there is the most critical and complex phase of every initiative of communication: the creative...

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05 Jun 2017

How to build an enduring Admired Brand

What does Admired Brand mean?

Admiration is a valuable characteristic to be achieved by companies.

...

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