The starting point was to change the old sporting goods manufacturer's name "Dprimma".

The new name “Urro” and the brand identity aimed to translate the energy of the sports worlds, the love of the crowd and at the same to be part of a strong brand, that prides customers.

The focus was on the creation of a new Brand Language capable of fulfilling customer expectations and desire. Furthermore the new Brand Identity was adapted to the Corporate Identity and was used on garments as synonym of quality and status.


Client: Urro Esportes
Brand: Urro
Services: Analysis, Insight, Research & Monitoring
Share Post: