The design of the new pack system for Alce Nero is a complex job that Artefice Group carried out , identifying some key elements to express all the universe of values ​​of the brand. Around a central circle the label information develops, the circle also represents a visual element that speaks of a complete offer and the group of farmers that are part of the cooperative which constitutes alce nero. The use of colors differs with the various lines of products and highlights the characteristics of each shelf to facilitate interpretation by the consumer.


Brand: Alce Nero
Services: Packaging Design, Product Innovation
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