After the conception of the new Brand Positioning, it followed the development of the Brand Architecture for BimboStore's chain store: a new consistent and recognizable Brand Identity, a new logotype characterized by a new original pay-off:

“Un mondo nuovo da scoprire” (A new world to discover).

The pay-off express both the concept and the brand expertise. The project also involved the planning and design of the retail layout, giving an unique and recognizable format.


Client: BimboStore
Brand: BimboStore
Services: Analysis, Insight, Research & Monitoring
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